Life itself has become a show contemplated by an audience. That audience is anyone who has no control over the conditions of his/her own existence. Reality is now merely something we look at and think about, not something we experience. In the real world, what is possible is determined by our resources and the limits of our imaginations, but upon this real world a totally fake world – the Spectacle – has been constructed. It is maintained on a microscopic level by our conversations and relationships; in our simplest everyday dealings we engage in the construction of social illusions. The Spectacle is a constructed reality. It does not satisfy, it cannot satisfy. It offers only the dream of satisfaction.
The basic characteristic of the spectade today is the way it calls attention to its own disintegration.The effect of this is the substitution of images and commodities for „real“ experience. People enter into relationships with spectacular production rather than each other. Isolated individuals, united only by a passive contemplation of the spectacle. A manufactured alienation for manufactured personalities that multiplies needs precisely because it can satisfy none of them. Industry creates new needs to stimulate consumption and productivity.
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„But I don’t want to go among mad people,“ Alice remarked.
„Oh, you can’t help that,“ said the Cheshire Cat: „we’re all mad here. I’m mad. You’re mad.“
„How do you know I’m mad?“ said Alice.
„You must be,“ said the Cat, „or you wouldn’t have come here.“